In a bold move to compete with YouTube, X (formerly Twitter) has launched the XTV app, enabling users to enjoy long videos directly on their smart televisions. Announced by X owner Elon Musk, this innovative app is currently available to a limited audience and aims to enhance the viewing experience for users who prefer larger screens.
The XTV app is designed to work seamlessly with select smart TV models, making it easier for users to access content shared on the platform without the need for additional devices. To use the app, viewers must log in with their X account, ensuring a personalized experience tailored to their preferences.
One of the standout features of the X platform is the ability for users who subscribe to the monthly fee to upload videos that are up to two hours long. This capability positions X as a formidable player in the video content arena, appealing to creators seeking a new outlet for their work. Musk’s vision is clear: to transform X into a video-first platform that not only enhances user engagement but also boosts the company’s advertising revenue.
In addition to the XTV app, earlier in October 2023, X rolled out video and audio calling features to all users, further expanding its range of services. These developments are part of Musk’s ambitious plan to evolve Twitter into a super app, where users can access a variety of services under one roof.
With the introduction of the XTV app, X is taking significant strides towards becoming a comprehensive platform for content creators and consumers alike. As the competition heats up in the digital video landscape, it will be interesting to see how X continues to innovate and build on its offerings.
